Episode 24

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Published on:

14th Apr 2025

From Handmade to Scalable: Amy Delson’s Jewelry Business Journey

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Amy Delson, founder of Amy Delson Jewelry, joins Bling Talks to share her inspiring journey from creative beginnings to building a custom heirloom jewelry brand in the heart of New York City. Amy dives into her passion for storytelling through design, how she scaled her handcrafted pieces into a core collection, and the power of merging high-end craft with modern tech like CAD and AI.

We've discuss the challenges of growing a one-woman business, balancing artistic integrity with scalability, and how tech platforms like Shopify, Canva, and Wolf & Badger have helped Amy connect with customers around the world. From upcycling meaningful talismans to navigating social media DMs to close sales, Amy offers a masterclass in modern jewelry entrepreneurship.

Inside This Episode:

✔️Jewelry as Storytelling – How Amy transforms personal heirlooms into meaningful wearable art.

✔️Scaling a Handmade Brand – Balancing custom work with a scalable product line.

✔️Tech-Driven Creativity – Using CAD, 3D printing, and Canva to streamline design & marketing.

✔️Social Sales – Why “the sale is in the DMs” and how trust fuels conversions.

✔️Sustainable Practices – Upcycling and ethical production as core brand values.

✔️Business Mindset – Overcoming fear, saying “yes, and,” and embracing technology.


Connect with Amy Delson & Amy Delson Jewelry:

Website: https://www.amydelsonjewelry.com

Instagram: https://www.instagram.com/amydelsonjewelry

Facebook: https://www.facebook.com/amydelsonjewelry


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Helpful Links:

Website: https://www.jewelrybox.ai

Book a Demo: https://bit.ly/4fiSXMK

Free Trial: https://bit.ly/3UmHe7Y

AI Consultation: https://bit.ly/3Yk7vFd

Bling Talks Podcast: https://bit.ly/4dYJ0TL


Company Website: https://jewelrybox.ai/

Youtube: https://www.youtube.com/@Jewelryboxai

Spotify: https://open.spotify.com/show/3zCMUuJTRuwUZt4SQYs9Dp?si=b29f86b69ef84245

Amazon bling talks: https://a.co/d/9Wrtj4Z

Facebook: https://www.facebook.com/Jewleryboxai

LinkedIn: https://www.linkedin.com/company/jewelrybox-ai

Instagram: https://www.instagram.com/jewelrybox.ai/

TikTok: https://www.tiktok.com/@jewelrybox.ai

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About the Podcast

Bling Talks: Insights from the Jewelers’ World
Exploring the Hidden Gems of Success with Jewelers worldwide.
Jewelrybox.ai presents "Bling Talks: Insights from the Jewelers’ World" is a must-listen podcast that shines a spotlight on the brilliant minds and innovative spirits driving the glamorous world of jewelry. Each week, join our host as we explore the inspiring stories of successful bridal jewelers, business moguls, and pioneers who've carved their niches in the competitive landscape. From decorated designers, sales professionals, entrepreneurs, and owners of small boutiques into thriving empires, we'll reveal the secrets that define success across the jewelry business. Whether you're a jeweler, retailer, or anyone interested in the fusion of creativity, technology, and entrepreneurship, "Bling Talks" offers invaluable insights into the multifaceted world of jewelry retailing and design. Tune in to uncover the business acumen, innovation, and personal tenacity that have shaped the careers of today's industry leaders. The world of jewelry isn't just about sparkles; it's about strategy, success, and the future. Let's talk Bling!"

About your host

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Anthony Haddad