Episode 29

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Published on:

19th May 2025

"From Homeless to Jewelry CEO | Lia Valencia Key’s Incredible Journey"

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In this episode of Bling Talks, host Anthony sits down with Lia Valencia Key, the founder and CEO of Valencia Key Jewelry, a brand that blends luxury, purpose, and meaning. From overcoming childhood homelessness to creating an inspiring jewelry line that radiates light, Lia shares her incredible journey of building a jewelry business with heart and soul.

Lia opens up about how she started her jewelry brand with a vision of empowerment and self-expression, and how she navigated the challenges of manufacturing, marketing, and scaling her company. She dives deep into the lessons learned from her first major QVC order, her decision to bootstrap the business, and how she remains true to her values even while growing the brand.

They discuss the power of authentic storytelling, the importance of systems for scaling, and the tech tools Lia uses to manage her operations and social media without losing touch with her creative vision. Lia also shares her excitement about the potential of AI and automation to streamline business processes and empower small businesses to thrive.

Whether you're an aspiring entrepreneur, maker, or creative, this episode offers valuable insights on resilience, building with purpose, and staying connected to your authentic vision.

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About the Podcast

Bling Talks: Insights from the Jewelers’ World
Exploring the Hidden Gems of Success with Jewelers worldwide.
Jewelrybox.ai presents "Bling Talks: Insights from the Jewelers’ World" is a must-listen podcast that shines a spotlight on the brilliant minds and innovative spirits driving the glamorous world of jewelry. Each week, join our host as we explore the inspiring stories of successful bridal jewelers, business moguls, and pioneers who've carved their niches in the competitive landscape. From decorated designers, sales professionals, entrepreneurs, and owners of small boutiques into thriving empires, we'll reveal the secrets that define success across the jewelry business. Whether you're a jeweler, retailer, or anyone interested in the fusion of creativity, technology, and entrepreneurship, "Bling Talks" offers invaluable insights into the multifaceted world of jewelry retailing and design. Tune in to uncover the business acumen, innovation, and personal tenacity that have shaped the careers of today's industry leaders. The world of jewelry isn't just about sparkles; it's about strategy, success, and the future. Let's talk Bling!"

About your host

Profile picture for Anthony Haddad

Anthony Haddad