How Lani Scaled a Handmade Jewelry Brand Without Losing Soul
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Lani opens up about her start as an apprentice, how she taught herself the art of jewelry-making, and how she transitioned from solo creator to full-scale manufacturer. The conversation dives deep into what it takes to scale a handmade brand in today’s competitive market—without losing authenticity or craftsmanship.
They explore the evolving landscape of creative entrepreneurship, from balancing B2B and B2C services to mastering the art of storytelling, brand positioning, and customer relationships. Lani also unpacks how she uses technology—from AI tools to automated workflows—to streamline business and create space for innovation.
Whether you're a designer, a maker, or a creative entrepreneur, this episode offers real insights on growth, resilience, and building with purpose.
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